Kevin Morris selected as new President and CEO
BIRMINGHAM, AL (August 1, 2024) – The Board of Directors of AmFirst is pleased to announce the selection of Kevin Morris to succeed Bill Connor as President and CEO of the credit union, effective March 1, 2025. Mr. Connor has announced his intention to retire after 44 years of distinguished service to the organization.
Connor joined AmFirst, then Iron and Steel Credit Union, in 1980 as a staff auditor. He has held numerous leadership roles throughout his career, culminating in his appointment as President and CEO in March 2011. He expressed his sentiments upon his retirement announcement, stating, “I have been incredibly blessed to serve this organization and to work alongside some immensely talented and dedicated individuals. It has been a tremendous honor to have been entrusted by our Board of Directors to lead AmFirst as its President and CEO. I am proud of the culture we have collectively built, our work to serve our members, and our impact on our communities. AmFirst is a strong and vibrant organization and will continue to thrive under the leadership of Kevin Morris.”
Ross Mitchell, Chairman of the Board of Directors, stated, “On behalf of the Board and the members of AmFirst, we extend our heartfelt gratitude to Bill Connor for his extraordinary leadership and dedication. It is rare these days to see someone who has dedicated his entire professional career to one organization, and we are extremely grateful for his commitment to our credit union, our members and staff, and the communities we serve.”
Mitchell also shared his confidence in the Board’s selection of Morris, saying, “Kevin’s depth of experience and his passion for our credit union, its members, and our staff make him ideally suited to lead our credit union into the future.”
Kevin Morris, currently Senior Vice President and Chief Retail Officer, expressed his enthusiasm for the new role, stating, “Our culture is the heartbeat of our identity, reflecting our values, beliefs, and principles. I am humbled and grateful for the trust the Board of Directors placed in me to serve as that culture’s custodian. It has been a distinct honor to have served under Bill Connor’s leadership. It is a privilege to have the opportunity to build upon his legacy and the rich history of this organization. I am thankful to work alongside an amazing team to continue this tradition of servant leadership. Together, we will remain steadfast in investing in our people, serving our membership, and positively impacting our communities.”
The transition process will commence on August 1, 2024, when Morris will assume the title of Executive Vice President and the role of Second Executive Officer.
About AmFirst: America’s First Federal Credit Union (AmFirst) is a federally chartered community credit union with 21 branches in 13 counties throughout Alabama. With more than 200,000 members, AmFirst is one of the strongest credit unions in the nation and is committed to providing cost-effective financial services.
